Data Storytelling for Business
Craft presentations that combine effective visuals with a compelling narrative, weaving your data into a story that captures attention and inspires decision-makers to act.Download Brochure
Next course date 5 Dec, 2023
Duration 1d in-person or 6h online
Class size Up to 25 learners
Who’s it for Everyone
Storytelling has been ingrained in human culture for millennia. Our brains are hardwired to respond to stories, making them a powerful tool for communication and persuasion.
Data Storytelling for Business equips learners with the ability to integrate impactful data visualizations into a unified narrative, culminating in a key message that supports a data-informed decision. The course underscores the value of developing data stories that resonate with the audience, fostering stakeholder engagement and facilitating strategic decision making.
This course provides participants with a practical five-step framework for crafting compelling data stories, which learners can apply immediately after class.Get in touch
Identify the purpose of your data story by understanding your audience, their key priorities, and the desired outcome or call-to-action.
Create a storyboard that logically and persuasively guides your audience towards your central message.
Select the most effective data visualizations to present your data and support your narrative.
Streamline your data story by eliminating unnecessary elements or metrics that distract from your main message.
Employ principles from the psychology of human perception to focus your audience’s attention on the most critical aspects of your data story.
From data analytics to data story
By the end of the course, learners will be able to produce both single slide and multi-slide data stories that focus stakeholder attention and use data to support a key takeaway.
We specialize in private classes for teams. Get in touch and we can discuss your specific needs.