4.9 (10,328 participants)

Data Storytelling for Business

Craft presentations that combine effective visuals with a compelling narrative, weaving your data into a story that captures attention and inspires decision-makers to act.

Download Brochure

Next course date 5 Aug, 2024

Duration 1d in-person or 6h online

Class size Up to 25 learners

Who’s it for Everyone

Course overview

Storytelling has been ingrained in human culture for millennia. Our brains are hardwired to respond to stories, making them a powerful tool for communication and persuasion.

Data Storytelling for Business equips learners with the ability to integrate impactful data visualizations into a unified narrative, culminating in a key message that supports a data-informed decision. The course underscores the value of developing data stories that resonate with the audience, fostering stakeholder engagement and facilitating strategic decision making.

This course provides participants with a practical five-step framework for crafting compelling data stories, which learners can apply immediately after class.

Get in touch
Define

Identify the purpose of your data story by understanding your audience, their key priorities, and the desired outcome or call-to-action.

Draft

Create a storyboard that logically and persuasively guides your audience towards your central message.

Display

Select the most effective data visualizations to present your data and support your narrative.

Declutter

Streamline your data story by eliminating unnecessary elements or metrics that distract from your main message.

Direct

Employ principles from the psychology of human perception to focus your audience’s attention on the most critical aspects of your data story.

How this workshop can help

We upskill people in the core data and communication skills required to make an impact in organizations, transforming professionals into influential contributors.

From data analytics to data story

By the end of the course, learners will be able to produce both single slide and multi-slide data stories that focus stakeholder attention and use data to support a key takeaway.

Expert facilitators

Diedre Downing

Chief Learning Officer

Diedre Downing

United States

Isaac Reyes

Co-founder and Master Facilitator

Isaac Reyes

United States

MeiQing Goh

Master Facilitator

MeiQing Goh

Singapore

Dominic Bohan

Co-founder and Master Facilitator

Dominic Bohan

United States

Gerald Valentin

Master Facilitator

Gerald Valentin

Philippines

Tayva Heo

Master Facilitator

Tayva Heo

United States

Nadia Sorensen

Master Facilitator

Nadia Sorensen

Australia

Alyssa Co

Facilitation Director, APAC

Alyssa Co

Philippines

Suzannah Dunbar

Master Facilitator

Suzannah Dunbar

United States

Martin Ng

Managing Director, APAC

Martin Ng

Singapore

Ryan Gamso

Master Facilitator

Ryan Gamso

United States

Marissa Halatyn

Master Facilitator

Marissa Halatyn

United States

Lisa Cabalu

Master Facilitator

Lisa Cabalu

Philippines

What they’re saying

Course delivery options

In-Person Team Training

Gather a group of 10-25 learners for a private in-person class with a StoryIQ Master Facilitator. Delivered at a venue of your choosing, our private classes are customizable to your team’s needs.

Get started

Course duration

  • One day in-person

We also offer 1-2 hour seminars that cover the most essential concepts.


Course options

Bring your own report to class

Participants will be given the opportunity to enhance their own reports in class, with these reports becoming the basis for class discussion and feedback from a StoryIQ facilitator. This popular class option keeps learning relevant and leads to tangible improvements to the discussed reports.

Post-training consultation sessions

After completing the course, learners will be assigned a post-training homework activity that involves refining one of their own reports. Four weeks after the class, a StoryIQ facilitator will meet with participants in small groups of 3-5 learners to assess progress and provide constructive feedback.

Department-wide or organization-wide rollout

We provide special additional support for leaders and L&D professionals who are responsible for fostering data storytelling skills more widely throughout their organization. Talk to us about your specific needs.

In-Person Public Training

Join a group of up to 25 learners in a public in-person class with a StoryIQ Master Facilitator. Learn alongside attendees from various industries, in a class described by learners as ‘instantly applicable’.

View upcoming events

Course duration

  • One day in-person

Course options

Bring your own report to class

All public class attendees are given the optional opportunity to bring along their own report to class, with this report becoming the basis for class discussion and feedback from a StoryIQ facilitator.

Virtual Team Training

Gather a group of 10-25 learners for a private online class with a StoryIQ Master Facilitator. Delivered live via Zoom or similar, our private virtual classes are customizable to your team’s needs.

Get started

Course duration

  • Two 3-hour virtual sessions held over two days

We also offer 1-2 hour virtual seminars that cover the most essential concepts.


Course options

Bring your own report to class

Participants will be given the opportunity to enhance their own reports in class, with these reports becoming the basis for class discussion and feedback from a StoryIQ facilitator. This popular class option keeps learning relevant and leads to tangible improvements to the discussed reports.

Post-training consultation sessions

After completing the course, learners will be assigned a post-training homework activity that involves refining one of their own reports. Four weeks after the class, a StoryIQ facilitator will meet with participants in small groups of 3-5 learners to assess progress and provide constructive feedback.

Department-wide or organization-wide rollout

We provide special additional support for leaders and L&D professionals who are responsible for fostering data storytelling skills more widely throughout their organization. Talk to us about your specific needs.

Virtual Public Training

Join a group of up to 25 learners in a public online class with a StoryIQ Master Facilitator. Learn alongside attendees from various industries, in a session described as ‘instantly applicable’.

View upcoming events

Course duration

  • Two 3-hour virtual sessions held over two days

Course options

Bring your own report to class

All public class attendees are given the optional opportunity to bring along their own report to class, with this report becoming the basis for class discussion and feedback from a StoryIQ facilitator.

Self-Paced

Take control of your learning with our on-demand Data Storytelling for Business course.
Designed for busy professionals who value flexibility, our self-paced class enables you to learn at your own pace, on your own schedule.

Enroll now

Course duration

  • 3 hours

Course options

Post-training virtual consultation sessions

After completing the course, learners will be assigned a post-training homework activity that involves refining one of their own reports. Four weeks after the class, a StoryIQ facilitator will meet with participants in small groups of 3-5 learners to assess progress and provide constructive feedback.

Department-wide or organization-wide rollout

We provide special additional support for leaders and L&D professionals who are responsible for fostering data storytelling skills more widely throughout their organization. Talk to us about incorporating our self-paced data storytelling course into your LMS system.

 

Custom workshops

We specialize in private classes for teams. Get in touch and we can discuss your specific needs.

Custom workshop experiences

Frequently Asked Questions

This course is designed for anyone who needs to communicate with data as part of their role. Our previous attendees have been extremely diverse, including product managers, researchers, graduates, UX designers, VPs, HR managers, analysts, and data scientists. Regardless of your role or background, this course provides a solid foundation in fundamental principles and practical techniques to enhance your data communication skills.
While pre-work is not essential for this class, learners may choose to select one of their own reports to bring along to class to serve as a basis for discussion and feedback. Course materials will be provided on the day of the training, and may be shared ahead of time upon request. Facilitators may also provide a pre-class survey to assess the current skills and challenges of participants in the session.
Enrollment in Data Storytelling for Business grants you access to a StoryIQ Master Facilitator who will guide you through the core course material. You will also receive a copy of the StoryIQ Data Storytelling workbook, links to technical walk-through videos, and additional resources and practice files related to the course.
All participants who complete the class will receive a digital certificate of completion.
The journey to becoming an effective data storyteller doesn't end when the class is over! We invite all participants to join an online learning group, where they can ask questions and share their work-in-progress and completed data stories. Additionally, you can opt in to the StoryIQ email list, which includes weekly data storytelling tips and tricks.

Do you have more questions?

We’d love to discuss your learning needs. Reach out and a member of our team will get back to you.

Sign up to hear about our upcoming courses and events: